Channel Programmes Exec Retail (российский офис Apple)

Channel Programmes Exec Retail (российский офис Apple)

Drive above-market sales growth through the planning and execution of best-in-class channel programs. This would include retail development and design, new store openings and on-going traffic generation programs. Programs should drive new customer acquisition within competitive retail environments through Apple’s channel partners.

This role will have a one-to-many relationship, with the channel, and key internals both at local and European level. Applicants must have a strategic mind-set, with several years experience working in a trade-marketing environment.

Key Qualifications:

Experience of trade / channel marketing working with a strong brand preferably in multi-country environment;

Financial planning experience, with understanding of budget limitations and management;

Excellent customer-facing presentation skills, with professional communication skills;

Ability to apply marketing theories for practical application in the Channel;

Appreciation of channel dynamics, strong commercial acumen and wealth of experience working with channel resellers;

Work to deadlines and under pressure with ability to focus on multiple projects simultaneously;

Strong understanding of branding, scalability and event production processes;

Organized, confident and forward thinking with project management experience;

Strong planning and organizing skills;

Customer focus;

Sense of humour and patience;

Able to work as part of complex teams;

Able to remain flexible to accommodate the team’s demands, which can change at short notice;

Ability to travel in the region on short notice.

Key Relationships

Sales / retail teams at country and European levels;

Channel Programs team;

Marcoms/PR team;


Partners and Retailers;

Third Parties.

Key Performance Indicators

Customer / sales / line manager & peer feedback;

Increase share of voice in Retailer communication and Sales at assigned Retailers;

Timely and accurate ROI reporting each quarter to measure programs and sales impact;

Footfall traffic / volume at product demo events;

Effective management of programs and events.


Key Responsibilities:

Management and control of joint market offering plans and quarterly marketing development budgets;

Driving sales programs into the Channel through best-in-class marketing campaigns including events, awareness activities, traffic generation and new store openings;

Set objectives, plan, execute and measure scalable marketing programs aligned with brand guidelines, maximizing product presence and driving cost-efficiencies;

Coverage planning and store development, driving world-class merchandising, customer experience, events and traffic generation;

Manage associated budget limitations, maximizing cost efficiencies, post-activity evaluation to measure ROI and drive future programs;

Act as marketing consultant to the Channel, advising on current and enhanced strategies to win incremental business, ensuring compliance with sales programs;

Maximise impact of events and new product launches within Retailers communities, and capitalising third party opportunities;

Liaise with European teams to ensure consistent delivery of message, and overseeing the implementation of strategies in Russia;

Work with internal sales teams, Marcom, PR and Sales Planning and Support ensuring all activities align with brand guidelines and maximize product presence;

Evangelising the use of Sales extranet when available as the primary communication vehicle to the Channel;

Write and communicate quarterly Marketing Plan liasing with the Sales team and with the EMEA groups for approval, cascading appropriately to channel partners and internals;

Plan, communicate and maintain activity reseller pipeline, activity and team planners, ensuring timely organization and distribution of event stands and marketing collateral.


A master degree in marketing with relevant channel programmes implementation experience is required.

Fluency in Russian and English is a must.


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